Marketing Coaching Agreement

Between:

Liz Vanderhoef dba Fetch Your Following ("Coach")
and
Client Name ("Client") (FILL IN BELOW)


Program: 1:1 Marketing Coaching – $300/month
Commitment: 3-month minimum

1. What’s Included

Client will receive:

  • Two (2) 60-minute Zoom coaching calls per month

  • Personalized assignments and strategy tailored to Client’s business

  • Ongoing access to Coach for feedback, editing, and support (via email or messaging during business hours)

  • Guidance on:

    • Business mission & audience clarity

    • Voice, tone, and brand identity

    • Social media strategy and content

    • Email marketing systems

    • Website content and SEO

    • And how it all works together to create a confident, aligned online presence

2. Investment & Billing

  • Coaching Fee: $300/month (or discussed rate)

  • Billed monthly in advance. Payment must be received prior to the first session each month.

  • A minimum 3-month commitment is required. After 3 months, coaching continues month-to-month unless canceled.

  • No refunds will be issued for completed sessions or partial months.

3. Scheduling & Rescheduling

  • Sessions are scheduled in advance. Unused sessions do not roll over unless rescheduled with at least 24 hours' notice.

  • Missed sessions without notice may be forfeited.

  • If Coach must reschedule, a new time will be offered promptly.

4. Client Responsibilities

Client agrees to:

  • Show up on time and prepared for each session

  • Complete assignments and take action between sessions

  • Communicate openly and respectfully

  • Use between-session access for brief questions, feedback, or clarification—not full additional coaching sessions

5. Confidentiality

All discussions and shared information are confidential and will not be shared outside of this coaching relationship without written consent, unless required by law.

6. Termination Policy

  • Client agrees to a minimum commitment of three (3) months from the start date.

  • After the initial 3 months, either party may end the agreement with at least 14 days' written notice.

  • Coach reserves the right to end the agreement if the working relationship becomes misaligned. Any prepaid, unused sessions may be refunded at the Coach's discretion.

7. Disclaimers & Content Permissions

Coaching is a collaborative process, and results depend on Client’s participation and implementation. Specific business outcomes are not guaranteed. Services provided are not legal, financial, or mental health advice.

Client agrees that portions of their submitted content, feedback, or session discussions may be referenced or used by the Coach to create marketing examples, email content, educational materials, or social media posts. Any identifying details will be anonymized unless explicit permission is given.

Client also acknowledges that some coaching tools and deliverables may be created using AI-assisted platforms (such as writing or design tools). These tools are used to improve efficiency and content quality, but they do not replace the personalized strategy and support provided by the Coach.

All proprietary materials shared by the Coach remain the intellectual property of Fetch Your Following and may not be copied, shared, or redistributed without written consent.

Agreement & Form Submission

By submitting the form below, you acknowledge that you have read and agree to the terms of this coaching agreement.

Have questions before signing? Feel free to reach out to liz@fetchyourfollowing.com